Understanding target audiences and their
requirements to add realistic insights to design processes
Persona creation
A representation of your real target audience obtained
through user research like user interviews and surveys
Information architecture
IA defines the hierarchy, navigation, features,
and interactions of a website or application
Wireframing and prototyping
Once information architecture is fixed next comes
building the black and white structure which is wireframing
It outlines the placement of page elements,
site features, conversion areas, and navigation
